Successful Best Practices in Strategic Accounts Management Training


07 September 2018 08:00 - 17:00

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Bingu International Conventional Centre (BICC)

Successful Best Practices in Strategic Accounts Management Training


Malawi Confederation of Chambers of Commerce and Industry has organized a training workshop in Successful Best Practices in Strategic Accounts Management.

 This course is designed to transform participants into business advisors and high yielding and profit generating relationship managers whom clients rely on and companies value. The course provides a practical road map to understanding and growing existing and high-potential accounts. It will also show participants how to build long term, value based relationships with large accounts, penetrate them for additional business, and maximize the revenue they generate while reducing the time and costs in managing them.


By the end of the training, participants will be able to;

  • Define key accounts and their importance for the commercial organization
  • Define the functions and process of strategic account management while highlighting its importance for the commercial organization
  • Identify and prioritize strategic accounts to measure their profitability and qualify their strategic importance for their company
  • Classify the different levels of customer relationships to enhance the way they interface with such customers
  • Develop customer-focused plans and strategies needed in the development of strategic accounts.
  • Build core strategic account competencies related to research and service management to meet the ever-changing challenges in the market.


This course is targeted at cross functional personnel who seek to understand modern customer management practices to improve cross functional support and develop personal careers in strategic account management. The program is also conceived for sales managers who oversee the development of key customers, and key account managers responsible for managing the relationship and the performance of strategic customers.


  • Account planning
  • Sales forecasting
  • Networking skills
  • Service management
  • Customer research
  • Customer retention and loyalty
  • Account classification models
  • Presentation skills
  • Time management
  • Relationship management

Training details are as follows;


Date: 7th September, 2018 (8am - 5pm)

Venue: Bingu International Conventional Centre (BICC)

Fees: K60,000 (Members) and K75,000 (Non Members)

 Training fees is inclusive of morning / afternoon refreshments and lunch, training materials and attendance certificate.

 Please confirm your attendance by filling attached booking form and forward it to me through email or call 0996624559


Looking forward to your attendance.